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HOW IT WORKS |
Driving Business Growth and Success
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At Strategic Dynamics Consultancy Services we focus on the primary stakeholders of a business. We support both Human Resources and Marketing so that business leaders get the best out of stakeholder relations. In doing this we take account of the complexity of the business environment.
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Marketing and HRFrom the human resources perspective the communication of what it means to work in your organization begins long before an employee has actually been recruited.
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Strategic ApproachAt Strategic Dynamics Consultancy Services we believe that an organization competing on organizational capabilities needs to focus on the learning & growth perspective of the business strategy map.
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HR and CustomersMuch of our work at Strategic Dynamics Consultancy Services takes place with Human Resource Management and Marketing functions although we also help both functions work together through an integrated approach. |
At Strategic Dynamics Consultancy Services
We believe when Marketing and HR are aligned there are some key integration points where we can work together.
The main opportunities are:
- The employee customer value chain - developing and aligning the attitudes and behaviours of employees to support customers.
- Aligning the employer brand and customer brand, particularly in a B2C organization where many employees and candidates will also be customers.
In addition, there are interesting similarities and challenges in both customer and employer branding - e.g. the use of social technology, the move from push to pull, and the idea that increasingly companies are losing control of their brands and are becoming customer, employee and candidate branded.
The main opportunities are:
- The employee customer value chain - developing and aligning the attitudes and behaviours of employees to support customers.
- Aligning the employer brand and customer brand, particularly in a B2C organization where many employees and candidates will also be customers.
In addition, there are interesting similarities and challenges in both customer and employer branding - e.g. the use of social technology, the move from push to pull, and the idea that increasingly companies are losing control of their brands and are becoming customer, employee and candidate branded.